Lucy is the Cleaner Nicotine Alternative

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WARNING: This product contains nicotine. Nicotine is an addictive chemical. Dismiss.
WARNING: This product contains nicotine. Nicotine is an addictive chemical. Dismiss.
Shipped to you every month, so no more 1 a.m. petrol station runs.

Variety Packs

Can't decide which flavour you love best? Our variety pack option means you never have to.

Never run out

Just having Lucy around is half the battle. We post a new supply to your door every month.

You’re in control

Modify or cancel your subscription at any time to fit your needs. No extra charges, no hassle

Tastes like a breath of fresh air.

Our scientists used innovations in chemistry and flavour science to create an alternative that tastes and feels amazing.

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Tastes like real spearmint not nicotine
Tastes like real berry not nicotine
Tastes like real mango not nicotine
come for the nicotine
Stay for the breath of fresh air.
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lucy smoking
nicotine
clean
discreet
convenient
tastes amazing
Made by an (ex) smoker who knew there had to be a better nicotine option.
Made by an (ex) smoker who knew there had to be a better nicotine option.
David Renteln - CEO
Our Mission

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